Visual marketing for outdoor - accesoires online shop

Our mission: to show outdoor furniture in its context via CGI / 3D visualization and make it tangible for clients and customers, taking into account the brand identity of our business client and bringing details of the furniture into sharp focus.

Our weapons: Creativity & CGI.

Our heroes and heroines in the executive: creative directors, master carpenters, interior designers and CGI artists.

Our client: a manufacturer of outdoor furniture and accesoires, coming from the upscale segment. The client's focus is on communicating the brand identity.

The goal of our task: to provide end customers with a comprehensive shop-the-look experience.

Brand spaces for outdoor furniture with photorealistic 3D visualization

For modern online stores, our photorealistic visualizations represent the perfect solution.  This is because by rendering the individual products in three dimensions, assembling the finished furniture modeled down to the texture of the surfaces in a pictorial context, the products can be displayed in all color and shape variations. The resulting images tell stories, invite discovery and exploration, and transport the viewer into the respective environment. Shop-the-Look increases the conversion rate. But that's only the case if the images are well done.

At Danthree, we work with CGI to keep the effort required to create such images in check. Our B2B clients and customers have full cost control from the very beginning. And what's almost better: the images are never "finished". They retain their flexibility and changeability beyond the completion, handover to our customers. If customers want to change the pictures later, for example to use rooms once created for other furniture or to exchange individual accessories in the Shop-the-Look picture series, this is possible without much effort. This is where the enormous advantages of our type of 3D visualization become apparent compared to product photography, which is much less dynamic.

3D Perspectives that point far beyond the product

Shop-the-look in the form of visuals is the current trend in online stores. But what comes after that? CGI offers possibilities that go far beyond that. In the future, it will be possible for customers not only to look at the images, but also to place themselves in these contexts or to bring the products to their homes via augmented reality (AR for short). This already works with our three-dimensional visualizations. The visualizations are rich in detail and reliably depict all variations of the products.

Feel like it? Contact us! We'll stage your furniture in a branded space, efficiently and flexibly. Or make an appointment with us: Make an appointment now.

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